About Us
12-35 बारह-पैंतीस Bra-Panties
12-35 was started by a 23 year old Anoushka, who was tired of constantly feeling pain while putting on her bras and panties everyday. After fracturing her right wrist 3 times in 3 years (Sep'22, Dec'23, Nov'24), Anoushka has suffered from chronic pain in her right wrist, leading to difficulties in wearing lingerie with back hooks, dainty straps with adjustment sliders, panties that need to be pulled up by both hands, and most importantly, lingerie that isn't made for Indian womxn and their bodies.
12-35 is made specifically for Indian Womxn*
12-35 prides itself on its unique designs, colors, comfortable fabric, and ethical manufacturing practices. Our products are truly made for Indian womxn. Unlike most brands in the Indian market, we:
- Don't discriminate based on size; we don't charge higher prices for larger sizes
- Carry a larger selection of sizes than your typical Indian brands
- Only have authentic Indian womxn as models
- Carry colors that Indian womxn prefer and match with our skin tones
- Have no underwires that poke in any products
- Have no heavily padded and uncomfortable products
- Have easy and accessible opening and closing solutions
- Truly prioritize comfort whilst also focusing on style and pretty designs
*“Womxn” is a gender-inclusive alternative spelling of the word “woman”. “Womxn” acknowledges that gender identity is complex and that patriarchy, misogyny, and sexism can impact more than one gender expression.